Search engine optimization (SEO) is undeniably an affordable way to get targeted traffic to your business’s website. Both international companies and local small businesses alike compete to get to the top of local search results to get in the faces of potential customers. If you need help obtaining a local internet presence, we are a Kansas City SEO agency with attention to detail.
What is Local SEO?
The idea of local SEO is to target users of a specific geographical area so you can get the attention of local customers. Restaurants and other brick & mortar stores are the ones that take advantage of it. There are also map results and suggested business carousals that businesses actively compete for.
A good example is if someone is looking for a plumber within their city. Google will typically suggest 3 of the most notable plumbing businesses to a user. The recommended companies will receive a surge of traffic and customers.
Below the “3-pack” you would find organic listings, blogs, and other information. Even if you don’t get your business ranked on the 3-pack, you can still benefit by having your website's pages in the organic or general results for additional traffic.
With a Google My Business listing, you will have your information concisely and displayed for users looking for it. You will go through a verification process to get your business listed, which is to weed out fake listings. Once you complete the verification process, your business will appear, providing visibility from the start.
Another way to raise your business's ranking on Google is through citations. A citation is having your business’s details - some portion or all of your NAP data (Name, Address, Phone Number, and web domain) published in web content to get noticed by Google’s crawler. To learn more about how this can help your business, get in contact with a Kansas City SEO agency.
What does a Kansas City SEO agency do?
SEO companies are there to help businesses or webmasters increase their exposure via search engines. There are lots of methods and angles to take, in which every SEO agency has its specialty.
A Kansas City SEO agency will likely want to take a look at your website to optimize anything that is lacking. This may include website load times, mobile-friendliness, the quality of content, and external back linkings pointing to your website. They may also audit wrong links going to your site and look for ways to mitigate bad SEO practices from the past.
Be aware that there are SEO companies that try to deceive you or Google, which is usually referred to as black hat SEO companies. These companies will attempt to gain quick results that are only visible in the short-term. This may include using spambots, fake websites, or fake social media accounts.
SEO should be an integral part of any modern business. The average person is now so dependent on the internet to search for information that offline businesses are invisible. If you are looking to get your business on the radar of Google users, get in contact with us today.
Compare Outsourced SEO With Using in-House Resources
Outsourcing SEO may seem counterproductive to your budget, but the fact is this- every dollar you spend on professional SEO will deliver a return on your investment. DIY SEO is costly and time-consuming; unless you're an experienced digital marketer, you most likely lack the experience necessary to implement an SEO campaign effectively. Why waste company resources when Summit Media Solutions Inc has the tools and the know-how to create a dynamic campaign that can improve your Web presence and help you rise to the top of the search engines?
Do What You Do Best
Hiring an SEO expert means you'll have more time to run your business and take care of day-to-day operations. With our experts at the helm, you'll start to see results happen quickly, with new leads and sales coming in within the first few weeks. Take the advice of our satisfied clients and make the right decision for the growth of your business. Reach out to us with your list of questions, and we'll show you the difference our digital marketing services can make in your bottom line.
Our team at Summit Media Solutions Inc is pleased to offer you a free consultation to help you make the right decision. There's no cost or obligation involved- simply contact us by phone or through our website to get started.